If the link title is optional or required, a field will be displayed to the end user. If the link title is static, the link will always use the same title. If <a href="http://drupal.org/project/token">token module</a> is installed, the static title value may use any other node field as its value. Static and token-based titles may include most inline XHTML tags such as <em>strong</em>, <em>em</em>, <em>img</em>, <em>span</em>, etc.